Free articles about web marketing for therapists

Welcome to Our Free Articles - A Different Way of Thinking

If you’re tired of hearing about the same ol’ practice marketing stuff and are interested in some fresh, new ideas (that really work!) then read on. What you’ll find here are individual articles that dig deep into one specific aspect of marketing your practice. After reading an article, if the concept makes sense to you, sit back and ponder how or if your current marketing strategy addresses the issue.

All the articles listed on this page are in no particular order. To read the full article, click on the link associated with that article. If you like the articles, you can subscribe to the New Generation Practices Newsletter. The form is to the right.

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Becky DeGrossa - Marketing Therapist :)
Why Your Marketing Materials Shouldn't Dance Around Client Concerns

You know that icky feeling in the pit of your stomach when you know you should discuss an issue with someone, but you don’t want to go there, so you hope they won’t bring it up?
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Why Clients Won't Call Even Though They Need You

Last week Jane's teenage son had a psychotic break.

It was out of the blue. No history of mental illness. The hospital psychologist said that he'd be fine-it was a fluke.

Only days after getting released, her son attempted again. And back to the hospital they went.
Read more...
 
Is Your Niche Missing a Key Ingredient

She had everything going for her:

  • 7 years' experience working with self-harming teens
  • She was certified in DBT
  • The local hospital referred families to her regularly
  • She had great connections with several high school counselors
  • Incidents of teen self-harm were unfortunately on the rise

Celeste's practice should have been thriving.
Read more...
 
Four Steps to Get Yourself Unstuck in Your Marketing

Image of quotes like I can't seem to get going and I'm afraid I'll spend more time marketing myself than doing the work that I love
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You Don't Have to Be a Fraud to Market Your Practice

You Don’t Have to be a Fraud to Market Your Practice Just be yourself – it’s much more effective!  Just share what you know, like you do with your current clients, everyday. That’s it.

I know. 

I know. 

You hate the idea of marketing.  You feel like a sleaze; like an impostor.  You DO NOT want to do it. 

 
Read more...
 
More Articles...
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Why People Subscribe

 

From the beginning, I knew Becky was super-competent. Becky gets it - she really understands what works and what doesn’t both in terms of technology and in terms of the psychology of caring for the client in search of the right therapist. She's an extraordinary resource. Even though I've already been very successful marketing myself online, I learn from her every time we talk or exchange strategies.

Molly

Molly Gordon Master Certified Coach www.AuthenticPromotion.com

 

 

I like working with Becky because she thinks clearly and out-ofthe- box, understands multiple perspectives, and is decisive. She also follows-through on her commitments. Therapists would really benefit by working with Becky, as she knows how market herself successfully! In a short time, she’s built a full therapy practice. Becky’s work is unique because she comes from a consulting background. She understands how to build and grow a business, as well as how to deliver therapy services.

Arlene

Arlene Brownell Ph.D. Principal and Co-Founder Connection Partners, Inc. www.ConnectionPartners.com

 

 

"We're impressed with the work you’re doing!"

Good Therapy

Noah Rubinstein LMFT GoodTherapy.org

 

 

I learned of your course from my business partner, who was going to take the training, and I wondered if I really needed to take it or if I could just learn it from him. I'm so glad I took it, because this course has completely changed the way I think about marketing. We had even hired a professional marketer in the past!

This is so much better. You teach a very easy step-by-step, practical application. Other people will lecture, or do it for you. This is the first time that I've been walked through the process, and each step of the way, I've completed assignments that have clearly demonstrated and reinforced that this is what you do. I feel so empowered!

I have already recommended you to others. You are very talented as a teacher and very caring and compassionate as a person. I can tell that you really want us all to be successful by how you stay connected with us.

When I got behind, you were very encouraging and supportive. And with other people in the class, struggling at times, you've gone way beyond what most teachers would do. Thanks, Becky, for making this so incredibly easy.

Merrie Day, PhD
www.day-drummy.com