|
 Have you been struggling to find private practice marketing advice that you can trust? Are you lacking motivation because you’ve already tried the following approaches and haven’t got the results you wanted? - Taking lunches to doctors’ offices?
- Joining networking groups?
- Doing public presentations?
- Listing in online directories?
- Launching a quick website?
|
Wouldn’t it be nice to find a much better way to market your private practice? How about a proven approach to obtain perfectly fitting clients that will not only pay your full fee, but also become the best clients you’ve ever had? You No Longer Need To Feel Nervous About Marketing Find out how you can… - Market in a way that serves you and helps people at the same time
- Market effectively while remaining introverted (if, like the majority of therapists, you are)
- Relax in knowing that the people who call already like you
- Get results that wildly exceed anything you ever imagined
The Internet, as a medium, has a huge gift to offer private practitioners. If you aren't getting results from your internet presence so far, its' probably because you haven't been educated in the critical elements that make it successful. While online directory listings and most therapists’ websites are attempts to utilize the Internet, most are not part of an overall strategy, and therefore are ineffective. New Generation Practices Leverages the Real Power of the InternetThe neat thing is that these practices are EASY for therapists to implement, once they understand the concept. This kind of marketing is no more than a natural expression of YOU. The people who are successful on the Internet today are those that make their reader’s lives better… a natural for you, right? But What if I’m Not Technical and I Don’t Have a Website?First of all, throwing up a website will do you little good. Most websites on the Internet see very little traffic, and when they do, they’re not effective anyway. So if you feel behind the curve because you don’t yet have a website, don’t worry. You’re not. New Generation Practices use websites, yes. But the most important work you’ll do, in implementing this proven approach to getting clients, is much more about smart marketing strategy than about websites. We'll work on smart strategy first, and then guide you to create a site that automates your strategy for you. New Generation Practices use websites, yes. But the most important work you’ll do, in implementing this proven approach to getting clients, is much more about smart marketing strategy than about websites. We'll work on smart strategy first, and then guide you to create a site that automates your strategy for you. What If I Don’t Think I Have Anything Valuable to Share?That’s a very good question! What do you do in your sessions with clients? I’m guessing that “educate” is a word you could find if you put your modesty on hold. And “education” is what people seek. With your training and experience, you know a lot more than most people out there. You help them everyday, right? Your Best Paying Clients Use the Internet!Recently released results of a national survey showed internet usage increasing drastically along with income and education. Household Income
| Use the Internet
| Less than $30,000/yr
| 55% | $30,000-$49,000
| 69% | | $50,000-$74,999 | 82% | $75,000+
| 93% | | | | Educational Attainment
| Use the Internet
| Less than High School
| 40% | High School
| 61% | Some College
| 81% | College
| 91% | Source: Pew Internet & American Life Project, February 15 – March 7, 2007 Tracking Survey. N=2,200 adults, 18 and older. Margin of error ±2% for results based on the full sample and ±3% for results based on internet users.
Your Best Paying Clients Are Looking for Help on the Internet! Another study by the Pew Internet & American Life Project in October of 2006 showed that 80% of American Internet users go online for health information. | “…8 million American adults searched for information on at least one health topic on a typical day in August 2006. This places health searches at about the same level of popularity on a typical day as paying bills online, reading blogs, or using the internet to look up a phone number or address.” | These Searches Make a Lot of Sense… Why not search for this information online? The Internet is anonymous and it allows potential clients to get information without feeling exposed or embarrassed. Your potential client’s Internet search is your opportunity to make a connection in a very non-threatening way. You provide helpful information. They get help; get to know you and to trust you. Later, when they’re ready to take the next step, they’ll call YOU. This Marketing Method Is a Piece of Cake
Once you understand the strategies of New Generation Practices you’ll easily be able to implement an effective Internet marketing plan. And don’t worry about the site itself. Once the prep work is done, you can either create an easy-to-implement site, or someone else can do it for you. With the concepts we teach here, your site, unlike most out there, will be effective. It’s the strategy that’s important. The Purpose of This WebsiteI’ve been in and around marketing, sales, and websites for the last 25 years. I’ve created several sites, myself, before I realized these concepts! And, one thing I’ve done that is unusual: I’ve spent years teaching non-technical therapists and psychiatrists how to use technology. What I've learned from that experience is that I can’t just throw a bunch of great ideas at you, and then say, “Good luck!” So I won’t. If you spend time on this website: - You’ll understand how to effectively utilize the Internet for marketing your private practice
- Get a step-by-step guide to creating your marketing message and plan
- Have access to structure, so that you will carry out your plan.
If you've been banging your head on the wall to figure out how to market your practice, your search will end here. This will be the place that will give you information, confidence, and support. You’ll find everything you need to know. To Keep Up-to-date, Subscribe!Please take the time to look around this site, and if, and only if, you like what you see, then sign up for the New Generation Practices newsletter. The newsletter is FREE, easy to read, and thoroughly covers each concept. My number one goal for each newsletter is to be helpful. I’m going to model what I teach by serving you (my audience).
(If for any reason you change your mind, you can easily unsubscribe. And I’ll never sell, rent or misuse your email id. Ever.) 
Becky DeGrossa - Marketing Therapist :) Contact Becky More information on subscribing Privacy Policy
|