Are You Struggling to Fill Your Private Practice?

 Signpost with the words where how when why which and what

Have you been struggling to find private practice marketing advice that you can trust? Are you lacking motivation because you’ve already tried the following approaches and haven’t got the results you wanted?

 

  • Taking lunches to doctors’ offices?
  • Joining networking groups?
  • Doing public presentations?
  • Listing in online directories?
  • Launching a quick website?

Wouldn’t it be nice to find a much better way to market your private practice? How about a proven approach to obtain perfectly fitting clients that will not only pay your full fee, but also become the best clients you’ve ever had?

 

 

You No Longer Need To Feel Nervous About Marketing

 

Find out how you can…

  • Market in a way that serves you and helps people at the same time
  • Market effectively while remaining introverted (if, like the majority of therapists, you are)
  • Relax in knowing that the people who call already like you
  • Get results that wildly exceed anything you ever imagined

The Internet, as a medium, has a huge gift to offer private practitioners. If you aren't getting results from your internet presence so far, its' probably because you haven't been educated in the critical elements that make it successful. While online directory listings and most therapists’ websites are attempts to utilize the Internet, most are not part of an overall strategy, and therefore are ineffective.

New Generation Practices Leverages the Real Power of the Internet

The neat thing is that these practices are EASY for therapists to implement, once they understand the concept. This kind of marketing is no more than a natural expression of YOU. The people who are successful on the Internet today are those that make their reader’s lives better… a natural for you, right?

But What if I’m Not Technical and I Don’t Have a Website?

First of all, throwing up a website will do you little good. Most websites on the Internet see very little traffic, and when they do, they’re not effective anyway. So if you feel behind the curve because you don’t yet have a website, don’t worry. You’re not. New Generation Practices use websites, yes. But the most important work you’ll do, in implementing this proven approach to getting clients, is much more about smart marketing strategy than about websites. We'll work on smart strategy first, and then guide you to create a site that automates your strategy for you.

New Generation Practices use websites, yes. But the most important work you’ll do, in implementing this proven approach to getting clients, is much more about smart marketing strategy than about websites. We'll work on smart strategy first, and then guide you to create a site that automates your strategy for you.

What If I Don’t Think I Have Anything Valuable to Share?

That’s a very good question! What do you do in your sessions with clients? I’m guessing that “educate” is a word you could find if you put your modesty on hold. And “education” is what people seek. With your training and experience, you know a lot more than most people out there. You help them everyday, right?

Your Best Paying Clients Use the Internet!

Recently released results of a national survey showed internet usage increasing drastically along with income and education.

 

Household Income
Use the Internet
Less than $30,000/yr
55%
$30,000-$49,000
69%
$50,000-$74,999 82%
$75,000+
93%
  
Educational Attainment
Use the Internet
Less than High School
40%
High School
61%
Some College
81%
College
91%
 
Source: Pew Internet & American Life Project, February 15 – March 7, 2007 Tracking Survey. N=2,200 adults, 18 and older. Margin of error ±2% for results based on the full sample and ±3% for results based on internet users.
 

Your Best Paying Clients Are Looking for Help on the Internet!

Another study by the Pew Internet & American Life Project in October of 2006 showed that 80% of American Internet users go online for health information.

“…8 million American adults searched for information on at least one health topic on a typical day in August 2006. This places health searches at about the same level of popularity on a typical day as paying bills online, reading blogs, or using the internet to look up a phone number or address.”

These Searches Make a Lot of Sense…

Why not search for this information online? The Internet is anonymous and it allows potential clients to get information without feeling exposed or embarrassed.

Your potential client’s Internet search is your opportunity to make a connection in a very non-threatening way. You provide helpful information. They get help; get to know you and to trust you. Later, when they’re ready to take the next step, they’ll call YOU.

This Marketing Method Is a Piece of Cake

Once you understand the strategies of New Generation Practices you’ll easily be able to implement an effective Internet marketing plan. And don’t worry about the site itself. Once the prep work is done, you can either create an easy-to-implement site, or someone else can do it for you. With the concepts we teach here, your site, unlike most out there, will be effective. It’s the strategy that’s important.

The Purpose of This Website

I’ve been in and around marketing, sales, and websites for the last 25 years. I’ve created several sites, myself, before I realized these concepts! And, one thing I’ve done that is unusual: I’ve spent years teaching non-technical therapists and psychiatrists how to use technology. What I've learned from that experience is that I can’t just throw a bunch of great ideas at you, and then say, “Good luck!” So I won’t.

If you spend time on this website:

  • You’ll understand how to effectively utilize the Internet for marketing your private practice
  • Get a step-by-step guide to creating your marketing message and plan
  • Have access to structure, so that you will carry out your plan.

If you've been banging your head on the wall to figure out how to market your practice, your search will end here. This will be the place that will give you information, confidence, and support. You’ll find everything you need to know.

To Keep Up-to-date, Subscribe!

Please take the time to look around this site, and if, and only if, you like what you see, then sign up for the New Generation Practices newsletter. The newsletter is FREE, easy to read, and thoroughly covers each concept. My number one goal for each newsletter is to be helpful. I’m going to model what I teach by serving you (my audience).

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Becky DeGrossa - Marketing Therapist :)

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Why People Subscribe

 

From the beginning, I knew Becky was super-competent. Becky gets it - she really understands what works and what doesn’t both in terms of technology and in terms of the psychology of caring for the client in search of the right therapist. She's an extraordinary resource. Even though I've already been very successful marketing myself online, I learn from her every time we talk or exchange strategies.

Molly

Molly Gordon Master Certified Coach www.AuthenticPromotion.com

 


 

I like working with Becky because she thinks clearly and out-ofthe- box, understands multiple perspectives, and is decisive. She also follows-through on her commitments. Therapists would really benefit by working with Becky, as she knows how market herself successfully! In a short time, she’s built a full therapy practice. Becky’s work is unique because she comes from a consulting background. She understands how to build and grow a business, as well as how to deliver therapy services.

Arlene

Arlene Brownell Ph.D. Principal and Co-Founder Connection Partners, Inc. www.ConnectionPartners.com

 


 

I learned of your course from my business partner, who was going to take the training, and I wondered if I really needed to take it or if I could just learn it from him. I'm so glad I took it, because this course has completely changed the way I think about marketing. We had even hired a professional marketer in the past!

This is so much better. You teach a very easy step-by-step, practical application. Other people will lecture, or do it for you. This is the first time that I've been walked through the process, and each step of the way, I've completed assignments that have clearly demonstrated and reinforced that this is what you do. I feel so empowered!

I have already recommended you to others. You are very talented as a teacher and very caring and compassionate as a person. I can tell that you really want us all to be successful by how you stay connected with us.

When I got behind, you were very encouraging and supportive. And with other people in the class, struggling at times, you've gone way beyond what most teachers would do. Thanks, Becky, for making this so incredibly easy.

Merrie Day, PhD
www.day-drummy.com